APM | MPR | SCPR Engagement Team

30/07/2008

What Makes Us Feel Good Rather Than What Benefits the Audience

Trent Gilliss

Brendan and Jeff both articulated a challenging question that gets to the heart of the matter regarding digital technology and applications. Do we get caught up in creating really cool applications that don’t engage the audience for how much developing the game/tool/app really cost? Is this what the audience considers really fun and learning? Do we do things that are too high-minded? Are we afraid of being popular?

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