Vision, the verb

About Our Group and Challenge

American Public Media, Minnesota Public Radio, and Southern California Public Radio are embarking upon a strategic visioning process. One of five groups, we are charged with thinking about what online engagement means and how it might take shape in the coming three to five years.

Our team's working assumption: "Interactive engagement is a two-way (one-to-one and many-to-many). The key trademarks of this type of interaction are collaborative, informing, and entertaining engagement that occurs via a digital IP-based platform."

Link section

30/07/2008

Vision, the verb

Julia Schrenkler:

As the media landscape changes, so do media companies. My employer, American Public Media, opened a visioning group as part of the strategic process. Translation: APM | MPR decided to drive its own evolution, instead of letting change reshape - or worse, eliminate - itself.

All day Wednesday I’ll be part of the Online Engagement team and will liveblog it here. We’ll [enjoyably so] wrestle with learning how to work together in our fresh structure, and determine the group’s deliverables.

Text posted at 14:21

Comments (View)

APM | MPR | SCPR Engagement Team

About Our Group and Challenge

Link section

30/07/2008

Vision, the verb