APM | MPR | SCPR Engagement Team

Structured brainstorming

Julia Schrenkler

Traditional brainstorming seems to be more about storming and less concerned with the brain. It is open, noisy, and usually enjoyable.

Today our Team Lead (MPR.org’s Managing Online Editor, Mike Reszler) charged us in something I’ll loosely call comparitive brainstorming. He asked each team member to quietly write one idea of what we should do and to capture one question we’d like answered as they relate to online engagement. Then we went around the room (here’s the noisy part) and used appreciative inquiry to clarify and further understand each other’s ideas. I found that to be the enjoyable part.

While our group of 12 (no disciple jokes please) presented each thought, every query, I couldn’t help but wonder how PublicRadioCamp attendees would answer this challenge.

1. What is one online interactive idea you’d like to see APM | MPR try?
2. What question would you like to see APM | MPR ask - and answer - to be better for you online?

Normally we’d call for comments, but to follow Mike’s challenge I’d like to see you send in your thoughts [link here] and then we’ll make all of them (including our own) public for discussion.