APM | MPR | SCPR Engagement Team

About Our Group and Challenge

American Public Media, Minnesota Public Radio, and Southern California Public Radio are embarking upon a strategic visioning process. One of five groups, we are charged with thinking about what online engagement means and how it might take shape in the coming three to five years.

Our team's working assumption: "Interactive engagement is a two-way (one-to-one and many-to-many). The key trademarks of this type of interaction are collaborative, informing, and entertaining engagement that occurs via a digital IP-based platform."

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APM
MPR
Southern California Public Radio

30/07/2008

H0, H1

Julia Schrenkler

The Online Engagement group is determining the difference between action, recommendation, and pursuit. Team Lead Mike Reszler pushed us to consider our action list as an opportunity to do some hypothesis testing.

Other departments: I’m open to your suggestions for rigor and communication on that.

Text posted at 14:41

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