APM | MPR | SCPR Engagement Team - Sidebar instead of ice cream bar

About Our Group and Challenge

American Public Media, Minnesota Public Radio, and Southern California Public Radio are embarking upon a strategic visioning process. One of five groups, we are charged with thinking about what online engagement means and how it might take shape in the coming three to five years.

Our team's working assumption: "Interactive engagement is a two-way (one-to-one and many-to-many). The key trademarks of this type of interaction are collaborative, informing, and entertaining engagement that occurs via a digital IP-based platform."

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30/07/2008

Sidebar instead of ice cream bar

Julia Schrenkler

During the break some folks nabbed an ice cream bar others of us had a discussion where we compared our understanding of one comment:

“Should we be involved in online social engagement?”

Quick poll on whatyouthinkthismeans:

[] Of course.

[] No, aim for media extinction! (competitor special!)

[] The question may help APM reflect on the terminology and possible actions

[] The group should just ask the person to clarify

Text posted at 14:52

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