APM | MPR | SCPR Engagement Team

Sidebar: Should We Even Be Involved in Social Networking?

Trent Gilliss

After discussing potential projects of engagement and questions we’d like to put to the senior management group, Brendan, Wade, Julia, and I debated where the organization is at — where we’re at — when it comes to being involved in social networking.

Some are asking whether it’s valuable to revolve, to engage in those spheres. I’ve already made the assumption that we need to be there. The question to me is a foregone conclusion. Perhaps I need to reevaluate my position, or perhaps we need to accept the premise that we need to be there but ask the question of how are we participating and to what level of engagement are we interacting with our audiences.