APM | MPR | SCPR Engagement Team - The value of an assessment

About Our Group and Challenge

American Public Media, Minnesota Public Radio, and Southern California Public Radio are embarking upon a strategic visioning process. One of five groups, we are charged with thinking about what online engagement means and how it might take shape in the coming three to five years.

Our team's working assumption: "Interactive engagement is a two-way (one-to-one and many-to-many). The key trademarks of this type of interaction are collaborative, informing, and entertaining engagement that occurs via a digital IP-based platform."

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30/07/2008

The value of an assessment

Julia Schrenkler

Wrestling the question…

What value would a full interactive audit bring to APM | MPR?

AMP Director Sheila Kim challenged us to turn our ideas completely around and to explore the dreams we want to pursue.

MPR News Director Chris Worthington wonders is there any downside of any portion of us pursuing it?

I’ll hang up and listen.

Text posted at 15:05

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