APM | MPR | SCPR Engagement Team

About Our Group and Challenge

American Public Media, Minnesota Public Radio, and Southern California Public Radio are embarking upon a strategic visioning process. One of five groups, we are charged with thinking about what online engagement means and how it might take shape in the coming three to five years.

Our team's working assumption: "Interactive engagement is a two-way (one-to-one and many-to-many). The key trademarks of this type of interaction are collaborative, informing, and entertaining engagement that occurs via a digital IP-based platform."

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30/07/2008

“ Who are our competitors? „

Trent Gilliss

Chris asks and Jana responds. We’re engaged in the tough question about who we measure ourselves against. Is any entity off-limits? Ooh la la. My read is that it’s daunting with varying levels of execution. Do we need to have some quantitive data and/or to what extent do we follow our gut?

UPDATE: Do we combine the assessment/audit and the competitive analysis?

Quote posted at 15:09

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