APM | MPR | SCPR Engagement Team

About Our Group and Challenge

American Public Media, Minnesota Public Radio, and Southern California Public Radio are embarking upon a strategic visioning process. One of five groups, we are charged with thinking about what online engagement means and how it might take shape in the coming three to five years.

Our team's working assumption: "Interactive engagement is a two-way (one-to-one and many-to-many). The key trademarks of this type of interaction are collaborative, informing, and entertaining engagement that occurs via a digital IP-based platform."

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APM
MPR
Southern California Public Radio

30/07/2008

“ I want to be able to let our younger audience members txt us. „

Julia Schrenkler, capturing a quote from MPR News Director Chris Worthington

Quote posted at 15:14

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