APM | MPR | SCPR Engagement Team - Becoming anthropologists

About Our Group and Challenge

American Public Media, Minnesota Public Radio, and Southern California Public Radio are embarking upon a strategic visioning process. One of five groups, we are charged with thinking about what online engagement means and how it might take shape in the coming three to five years.

Our team's working assumption: "Interactive engagement is a two-way (one-to-one and many-to-many). The key trademarks of this type of interaction are collaborative, informing, and entertaining engagement that occurs via a digital IP-based platform."

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APM
MPR
Southern California Public Radio

30/07/2008

Becoming anthropologists

Julia Schrenkler

Team Leader Mike Reszler challenged us to become anthropologists in order to understand who our audience will be in 3-5 years.

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